A scavenger hunt across campus to find hidden prizes and meet new friends too.
Boiler Cash was a scavenger hunt that I organized across campus using Snapchat. Students could follow clues posted to the account to learn about campus, make new friends, and find real prizes in the process.
The hunts were sponsored by local businesses, who got to place advertisements, coupons, and links between clues in exchange for donating items, gift cards, or cash.
The first hunt was successful with 10 sponsors providing over $100 in prizes, including $30 cash. Over 500 students followed and viewed the Snapchat story, meaning that each business got 500 relevant impressions.